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Crystal Lake, IL–December, 2020 - Becoming an Accredited Business with the Better Business Bureau is an honor not accorded to all businesses; because not all businesses meet eligibility standards. Insight Financial Partners, LLC is pleased to announce today that it has met all BBB standards and is now an Accredited Business.

“Accreditation in the BBB is by invitation only” says Steve J. Bernas, president & CEO of the Better Business Bureau serving Chicago and Northern Illinois. “And only those businesses that meet our high standards and pass the review process are approved by our Board of Directors.”

As with all businesses that are Accredited by the BBB, Insight Financial Partners, LLC has committed to the BBB Code of Business Practices.  The Code is a comprehensive set of policies, procedures and best practices on how businesses treat consumers. These standards call for building trust, embodying integrity, advertising honestly and being truthful. Bernas adds “To maintain their Accreditation a business must be transparent, honor their promises, be responsive to their customers, and safeguard their privacy.”


“We are proud to be a BBB Accredited Business,” said Michael Smith, Managing Partner of Insight Financial Partners, LLC. “In today’s world it is imperative that our customers know how seriously we take our commitment to excellence and great customer service. Our achieving BBB Accreditation exemplifies that goal.”

Insight Financial Partners, LLC is an independent, Registered Investment Advisory firm that specializes in delivering retirement plan consulting, investment advisory and fiduciary support services to employer sponsored plan strategies (401(k), 403(b), Defined Benefit, College 529 Savings Plans, Student Loan Repayment Plans, Non-Qualified Plans and Foundations). “Our desire is to stay focused on what we do best; optimize employer sponsored plan health and participant outcomes through unsurpassed customer service,” said Smith.


For more information contact: Morgan Burkle at or (312) 897-3650.


About the Better Business Bureau: As a private, non-profit organization, the purpose of the Better Business Bureau is to promote an ethical marketplace. BBBs help resolve buyer/seller complaints by means of conciliation, mediation and arbitration. BBBs also review advertising claims, online business practices and charitable organizations. BBBs develop and issue reports on businesses and nonprofit organizations and encourage people to check out a company or charity before making a purchase or donation.

NAPA Names Insight Financial Partners, LLC one of the Nation’s Top DC Advisor Teams for third consecutive year!

ARLINGTON, VA — The National Association of Plan Advisors has published its list of the nation’s top defined contribution (DC) Advisor Teams.  Insight Financial Partners, LLC, based in Crystal Lake, Illinois, has been named to this prestigious list for the third consecutive year.

Unlike other lists, this focuses on individual firms, or what may, in a wirehouse environment, be referred to as a team, or office, and the assets under advisement related to their defined contribution (DC) practice specifically. 

“We again appreciate the National Association of Plan Advisors’ recognition of Insight Financial Partners as one of the nation’s Top Defined Contribution Advisor firms for the third consecutive year”, said Michael Smith, Managing Partner, “We are committed to helping working Americans successfully prepare for their financial futures as they leverage their employer sponsored retirement plans to do so, and we are passionate about ensuring their financial wellness along the journey.”

“Since their inception, NAPA’s various industry lists have been a valuable Who’s Who of who matters in the world of retirement plans and retirement plan advisors,” noted Nevin Adams, Chief Content Officer of the American Retirement Association, and Editor-in-Chief of NAPA-Net, the nation’s leading online resource for retirement plan advisors.  “This latest chapter – the NAPA Top DC Advisor Teams, ranked by self-reported DC assets under advisement – presents a compelling case for the positive impact on the nation’s private retirement system”.

This year’s list, which focuses on teams with at least $100 million in AUA, represents more than $1.3 trillion in DC assets under advisement.  Significantly, those teams include more than 1500 advisors – and many more support personnel – working to help Americans prepare for a financially satisfying retirement in 40 states and Puerto Rico.  “As the nation’s leading voice for retirement plan advisors, we are pleased to highlight these contributions,” noted Adams. 

About the National Association of Plan Advisors

The National Association of Plan Advisors was created by and for retirement plan advisors. Membership is also open to other retirement industry professionals who support the interests of plan advisors. NAPA is the only advocacy group exclusively focused on the issues that matter to retirement plan advisors. NAPA is part of the American Retirement Association, based in the Washington, D.C. area. More information about NAPA is available at


PITTSBURGH, October 5, 2020 – CEFEX, the Centre for Fiduciary Excellence, LLC, has renewed the certification of Insight Financial Partners, LLC of Crystal Lake, Illinois, to the international standard, ISO 19011: Guideline for quality and environmental system auditing, and is adjusted to align with the needs of the investment industry, “Prudent Practices for Investment Advisors”. Insight Financial Partners, LLC remains part of an elite group of investment advisory firms which are certified in this global program. 

The standard describes how an Investment Advisor assumes the responsibility for managing a client’s overall investment management process, which includes the selection, monitoring and de-selection of investment managers, as well as developing processes to implement investment strategies and fiduciary practices on an ongoing basis.  According to the Managing Director of the Centre for Fiduciary Excellence, Carlos Panksep, “Maintaining certification requires a continued adherence to the industry’s best practices. This is verified through our annual renewal assessment.”

Insight Financial Partners, LLC is certified as an investment advisory firm to employer sponsored qualified retirement plans. Insight Financial Partners, LLC is registered at, where the firm’s certificate can also be viewed.

“We are very dedicated to the confirmation of our commitment to the fiduciary standards of excellence,” said Michael Smith, Founder and Managing Partner of the firm. “We greatly appreciate the Centre for Fiduciary Excellence’s annual assessment of our practice and service model. We are committed to the optimization of our client’s plan health and participant outcomes, and we are proud to be recognized as a member of this elite community of firms that are certified in this global program for the third consecutive year.”


The standard is substantiated by legislation, case law and regulatory opinion letters from the Employee Retirement Income Security Act (ERISA), the Investment Advisor’s Act of 1940, Uniform Prudent Investor Act (UPIA), Uniform Prudent Management of Institutional Funds Act (UPMIFA) and the Uniform Management of Public Employee Retirement Systems Act (MPERS) in the U.S. 

A full copy of the standard can be downloaded from CEFEX at and a summary can be viewed by clicking on Insight Financial Partners, LLC’s on-line CEFEX certificate.

Michael K. Smith named to 2020 Financial Times 401 Top Retirement Advisers

October 22, 2020 – Insight Financial Partners, LLC is pleased to announce that Michael K. Smith, Managing Partner, has been named to the 2020 edition of the Financial Times 401 Top Retirement Advisers. The list recognizes the top financial advisers who specialize in serving defined contribution (DC) retirement plans across the U.S.

This is the sixth annual FT 401 list, produced independently by Ignites Research, a division of Money-Media, Inc., on behalf of the Financial Times. Ignites Research provides business intelligence on investment management.

Financial advisers from across the U.S. applied for consideration, having met a set minimum of requirements. The applicants were then graded on six criteria: DC assets under advisement (AUA); DC AUA growth rate; specialization in DC plans; years of experience; advanced industry credentials; and compliance record. There are no fees or other considerations required of advisers who apply for the FT 401.

The final FT 401 represents an impressive cohort of elite advisers. The median DC plan assets administered by this year’s group is $800 million. These are true specialists as DC plans on average account for 86% of total client assets. The FT 401 advisers represent 41 states and Washington, D.C.

The FT 401 is one in a series of rankings of top advisers developed by the FT in partnership with Ignites Research, including the FT 300 (independent RIA firms) and the FT 400 (broker-dealer advisers).

Smith holds an extensive number of industry designations, including the Certified 401(k) Professional (C(k)P), Certified Plan Fiduciary Analyst (CPFA), Chartered Retirement Plan Specialist (CRPS), and the Accredited Investment Fiduciary Analyst (AIFA).

Insight Financial Partners is an independent, Registered Investment Advisor (RIA) that specializes in Retirement Plan Consulting, Investment Advisory and Fiduciary Support Services to the Employer Sponsored Plan market.

The firm is certified through CEFEX, the Centre for Fiduciary Excellence, to the international standard 19011: Guideline for quality and environmental system auditing, adjusted to align with the needs of the investment industry.  Learn more about CEFEX and Insight Financial Partners at

The National Association of Plan Advisors (NAPA), backed by the American Retirement Association, recognized Insight Financial Partners as one of the top Defined Contribution industry serving firms in the U.S. in 2018, 2019 and 2020. Learn more about Insight Financial Partners, LLC at